In collaboration with Toronto’s own Jae and Trey Richards, we set out to capture the unmistakable spirit of the city through their iconic “Toronto Man” characters brought to life in the storytelling style they helped popularize.

The result was a culturally grounded content piece that connected deeply with fans. Google embraced the concept, allowing us to integrate the Google Home Mini as an interactive mechanism for fans to vote their favourite players into NBA All-Star Weekend.